Results-Driven Search Marketing for Software Companies
It’s been almost 100 years since John Wanamaker uttered this infamous quote.
The goals are the same now as they’ve always been
– leads, awareness, reporting and analysis
– but the tactics have changed dramatically:
- Website refinement
- Constant content
- Organic Search Optimization
- Closed-loop analysis and reporting
Even in our digital age, software company marketing departments struggle to quantify the success or lack of success around various marketing initiatives.
Comprehensive analytics is paramount to the success of your software company’s digital marketing efforts. Web reporting and analytics is a pillar of our Digital Marketing System™.
Some of the basic key performance indicators we track are:
- Number of visits
- Average Number of Pages Visited
- Bounce Rate
- Average Time on Site
- Goals (example: Form Completions)
- Organic Traffic
- Keyword Ranking
- Keyword Traffic
Beyond these core metrics, are more advanced analytics that we define for you. The goal is that our advanced analytics will make the Digital Marketing System a must-have decision making tool for your marketing department.