Monthly Archives: October 2016

Author: Tom Manke   Let's finally face it - most B2B companies are clueless in nailing their social media marketing strategies. This shouldn't come as a surprise since social media platforms like Facebook, Twitter, and Instagram are being used by B2Cs and have been connecting with fans and potential customers for many years. But it [...]

Author: Tom Manke Business owners nowadays are made to feel that they can easily handle their digital B2B marketing strategies. A number of digital marketing tools are offering ‘sure-fire’ ways to improve lead generation through social media ad platforms or search marketing software, which really leads to conflicting data situations where B2B decision makers get [...]